Customer Relationship Management

As every customer encounter is a selling opportunity, today's retailer must orient all their business systems to enhancing the customer experience.
CRM is integrated to Accounts Receivable, POS, and the Order Management modules.
CRM module is designed to provide relevant information for loyalty and marketing programs.

 

Benefits

Consumers are savier than ever. They have easy access to information, higher expectations and many more choices of where to spend their money, with alternate stores only a click away and discounters down the block. Since retail growth is limited, retailers must leverage their established brand and customers to build seamless multi-channel organizations, strengthen customer loyalty and protect market share.
Retail and e-commerce organizations face the challenge of knowing exactly what customers want, so they can provide the merchandise and shopping experience customer's demand. Cybex analytical solutions for retail allow you to interact with your customers more profitably by better understanding your customers and opportunities.
Search for existing customers, and edit or add new orders right from the customer screen or, add a customer as you take their order.
Store Operations & Service - keep sales team on selling floor with customers
Handle a variety of transactions such as open orders, quotes, POS sales, etc
High level of integration with AR, Inventory and GL

 

Features

Automatically maintains customer account history including previous orders, payment methods and ad source keys
Intuitive buttons on the rich client workstation screen
Customer Revenue Optimization - identify, predict and target most profitable customers
Full Control of in-house customer list
Create any group for any type of solicitation
Assign multiple contacts per customer
Merge and Purge duplicate names to reduce mailing costs
Pre-built reports give instant information about customers
Export any portion of house list, export to standard database and text formats