Customer Relationship Management
As every customer encounter is a selling
opportunity, today's retailer must orient all their business
systems to enhancing the customer experience.
CRM is
integrated to Accounts Receivable, POS, and the Order Management
modules.
CRM module is designed to provide relevant
information for loyalty and marketing programs.
Benefits
Consumers are savier than ever. They have
easy access to information, higher expectations and many more
choices of where to spend their money, with alternate stores
only a click away and discounters down the block. Since retail
growth is limited, retailers must leverage their established
brand and customers to build seamless multi-channel
organizations, strengthen customer loyalty and protect market
share.
Retail and e-commerce organizations face the
challenge of knowing exactly what customers want, so they can
provide the merchandise and shopping experience customer's
demand. Cybex analytical solutions for retail allow you to
interact with your customers more profitably by better
understanding your customers and opportunities.
Search
for existing customers, and edit or add new orders right from
the customer screen or, add a customer as you take their order.
Store Operations & Service - keep sales team on selling
floor with customers
Handle a variety of transactions such as
open orders, quotes, POS sales, etc
High level
of integration with AR, Inventory and GL
Features
Automatically maintains customer account
history including previous orders, payment methods and ad source
keys
Intuitive buttons on the rich client workstation
screen
Customer Revenue Optimization - identify, predict
and target most profitable customers
Full Control of
in-house customer list
Create any group for any type of
solicitation
Assign multiple contacts per customer
Merge and Purge duplicate names to reduce mailing costs
Pre-built reports give instant information about customers
Export any portion of house list, export to standard
database and text formats