Customer Management
Take advantage of multiple channels for capturing customer information including Store Systems, Internet and External Lists to build a valuable customer data warehouse .

Availability of extensive number of customer profile variables, customer profile lists, flexible code lists, ranking, merchandise and price-point purchase patterns combined with Cybex data warehouse and advanced query capabilities allows for customer segmentation, analysis and marketing optimization.

Promotion Planning
Utilize multiple promotion programs including hierarchical merchandise offers, customer loyalty programs, special offers, VIP customers, coupons, customer appreciation mail offers to achieve the optimum mix of sales volume and pricing.

Advanced Query Selection
Three Discrete query and selection applications combine for Ease-of-Use, Speed and Functionality.

Customer search is designed to satisfy novice users at store and Sales Professionals.

Filter by Form allows sales professionals and direct contact marketing personnel to quickly build user-intuitive selections based on multiple variables and ranges of values.

Advanced Query Selection facilitates powerful sophisticated data mining and marketing selection lists designed for marketing staff with no requirement of prior SQL or Query technical experience.

All queries can be saved as selection queries, or customer lists. Lists can ne recalled, used in subsequent selection or combined to generate derived lists eliminating duplicates.

Data Mining and Analytics
User security access and complete real-time integration with Cybex Merchandising module ensure purchases don’t exceed plan budget.

Marketing Cost and Effectiveness Measurement

Flexible report selections and templates facilitate customizable user reports based on a single store, day and class or an entire enterprise season summary.

Segment reporting designed for location, category, merchandiser and buyer performance analysis and identification of possible markdowns and returns.

Campaign Management
Combine multiple marketing events and promotions in a single marketing campaign for planning, budgeting and post-event analysis.

Formulate marketing analysis and strategy based on customer segmentation and market basket analysis to enable effective use of multiple event types including promotions, mail, email, web, catalog and direct contact.

Marketing Events
Utilize Cybex list management, purchase history data warehouse, customer profile, and post-event analysis to design optimal target lists and marketing budgets for up-coming events such as promotions, catalogs and trunk shows.

Combine mail invitations, email and direct contact to effectively communicate events to customers

Evaluate event effectiveness by utilizing the advanced graphical reporting and analytics tools.

Flexible number of percentiles and rank variables including purchase amounts, visits, cross-shopping and last visit

Customization
15 User-defined customer profile labels utilized in customer database maintenance, reporting and analysis.

9 Flexible codes per customer based on unlimited number of flexible codes per database

Unlimited number of customer profile codes based on customer profile code table

Unlimited number of marketing events, combined to marketing campaigns

Unlimited number of promotions assigned to marketing campaigns

Customer ranks based on Monetary, Recent, Frequency, Cross-shopping, and User-Defined purchasing patterns.

Ranks base includes flexible time periods and number of segment intervals